Before China entered the new zero Wei stage, it had already experienced the birth of traditional retail industry, the formation of consumer orientation, the big zero Wei stage, the online zero Wei stage and the e-commerce thin profit stage. At the new retail stage, the integration of online and offline is realized, with the support of big data, cloud computing and 3 D, and the increase of consumer personalized demand. The new retail mode of integrating online, offline and logistics becomes the next step to activate the retail market.
Imagine that Hepburn and Marilyn Monroe walked into a boutique store at the same time, which automatically led them to focus on items that fit their style and taste, thus shopping at different stores, and even the same clothes, They read in different ways to adapt to their different levels of education and attention, and make related recommendations based on their different feedback.
At present ,99% of retail stores offer the same services to the two women, because in the traditional retail market classification, they are of the same age (only three years apart), career type, career achievement and income scale should be classified as the same group, that is, high income, high value, high fashion taste female group.
But it is well known that their body size, character, education, taste preferences are very different, they should have a completely different clothing shopping experience.
This is the development direction of artificial intelligence technology in the future retail experience.
Future Trends in New Retail
In 2017, the birth of new retail brought a spring revolution, the current competition pattern has gradually become clear ,2018 ushered in the first year of smart new retail, in such an environment, the direction of new retail development or what changes will take place?

More consumer-centred
Under the environment of fierce competition in zero Wei market and under the background of great abundance of commodities, the development of retail has gradually stepped out of the mode of taking commodity as the center, turning to consumer as the center and speeding up the development in the direction of flow as the center.
New zero Wei needs from the content, form and experience how to better meet the needs of consumers, is the core of the current retail operation. At present, retail is the first business customers, around the business customers to create characteristic goods and services.

Precision and Scene Retail
In the fierce competition in the retail market, the key basis for winning the competition is accurate positioning, accurate positioning of your target consumers, accurate focus on the needs of target consumers. Without precision, there is no consumer awareness, it is difficult to cause target consumers to you.
Any form of retail must first be clear: who is your target customer? What goods and services can be used to meet the needs of target consumers. On the basis of accurate positioning, it is necessary to link your target consumers with effective means to affect your target consumers.

Social and Community Retail
Retail is becoming social, with more social attributes and more social functions. In the Internet environment, community influence E has become the main influencing factor of consumer purchase. Around the target customer, create the super life scene, construct more IP attribute, produce stickiness through the community, enlarge the customer value step by step, can produce the bigger and more effective dissemination.

Intelligent Retail, Unemployed Retail
With the gradual maturity of information technology and intelligent technology, artificial intelligence will gradually replace part of the manpower, and improve retail efficiency. Wal-Mart is already on the experimental robot shelf, may replace manual loading, inventory shelf management. Starting from cost, efficiency and experience, unattended retail and self-help retail have become a new hot spot in the development of retail innovation this year. The future may become a major retail form or an important retail supplement.